Friday, June 21, 2013

Is your communication useful and interesting?

“Write to be understood, speak to be heard, read to grow.”
 Lawrence Clark Powell

I was conducting a workshop for school teachers on how to ‘electrify’ their classroom. Often teachers complain that they are not able to retain the attention span of their students. Some teachers regret that they have chosen a wrong subject to teach since many students don’t like the same. Yet, I pointed to them, there are teachers who became legends in teaching a very dry subject.

I explained to the teachers that we are human beings and what makes us unique is our ability to communicate. Communication is not just delivering a message. Even an electronic gadget can do this. We are not electronic gadgets!

Next time when you feel that others did not rate the quality of your communication as good enough, check the following parameters:
•    Is the content of your communication useful to those who listen to you?
•    Is the process of your communication interesting to your audience?

You may have to deliver a message which is useful to your audience, yet they may not be interested in listening to you. This is where your communication skill will become relevant. This principle is relevant whether you speak or write to communicate.

At the end of any communication, small or big, evaluate yourself on these two important parameters!

N C Sridharan
www.thetimefoundation.com
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