Ensure Accessibility and Visibility
Putting out a newspaper without promotion is like
winking at a girl in the dark -- well-intentioned, but ineffective.
– William
Randolph Hearst
All of us have some talent or skill and we have to
offer the same to others. We become more valuable when what we offer reaches
more people. In this context, accessibility and visibility are important
factors, which we should be conscious of. In this electronic era, visibility
and accessibility can be easily managed, provided it is our priority. At this
exact point of time, someone from somewhere may want to reach us. Check the
following:
·
Do you have a mobile phone? If so, does your
address card carry the number with the correct area code prefix number?
·
Have you thought about a website? It is a powerful
visibility tool. If you have one, are you taking efforts to make people to
visit? What is the ‘hit rate’?
·
Is your mobile service provider good enough? Does
the signal break and irritate the other person while you are speaking?
·
Do you have an e-mail id? Do your people know the same?
In order to exploit all our
hidden talents and achieve our ambitions and goals, accessibility and
visibility are very important portfolios to be managed intelligently.
Are you doing
justice for this portfolio?
(From my book '365 Exciting Ways to Live')
NC Sridharan
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