'Communication works for those who work at it'
John Powell
Having
understood the basic principle that we should have a good command on the
language in which we want to speak, the next step is how to make our speech
effective. An effective speaker will bring about a predetermined effect in the
mind of the listeners. One of the NLP presuppositions is 'the purpose of communication is the response you get'.
Great people achieve
the following through their speech:
- They change mindset of
the listeners: for example from 'if I don't smoke, I will feel dull' to
'smoking is a temporary solution;
what is even more important is health, and so I will not smoke'
- They change the
'thought process' of the listeners. For example, 'Brand X is the best
value for my money' to 'May be Brand 'Y' will be
even better'
- They bring about a
major shift in the decisions of the listeners
- Their speech brings
about a change in the actions of the listeners and thus the result of
speaking is accomplished.
Great speakers
know how to use their communication process to get the response they want from
the listeners. The quality of their speech delivery far superior.
In the next
newsletters we will see how they do it!
N C Sridharan
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