'They may forget what you said, but they will never forget how
you made them feel'
Carl W. Buechner
You may have a
great product or service to offer to the customer. You may be excited about its
value to the customer. But what is the use if the excitement is not passed on
to the customer? The purpose of public speaking is to touch the feelings of the
audience. This is where face to face communication is more effective than
written communication. In fact an effective public speaking is much more than
face to face communication. It is heart to heart communication!
In order to
touch the mind of the audience the speech have variations of pitch, tonality,
volume, emphasis. You may have to catch the attention of the audience by low
pitch and high pitch; by stressing some words with a low volume or high volume.
This will
convey not only the content of your communication, but also your feelings and
emotions associated with the same. Next time when you see a movie notice how
the actors deliver a dialogue. In fact the voice is recorded before the shoot.
The person who gives the voice will actually act in front of the mike with all
the feelings associated with the words.
In the next
newsletter I will give an exercise.
NC Sridharan
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